You have an art exhibition coming up. Great! Depending on the venue, the staff might take care of the press release for you. Excellent! But, if you find yourself in an exhibition with no promotional machine at work already, you need to make sure that your show gets the attention it deserves. Different from an invitation, a press release contains background information about the artist, the work, and the show. It is targeted to members of the press who may want to check out, write about, or even review your show. That having said, you can also send your press release to clients, gallerists, curators, or anyone you think might be interested in knowing more about your work.
What should the press release include?
Your press release should feature one image from your show. There are no rules for choosing an image, but it is usually good to choose a piece which is representative of the entire show either visually or thematically. The image on your press release should be large enough to view easily, don’t use a thumbnail image. It is all about the art after all, right?
The information for your press release should contain four main parts: Continue reading