The Best of The Practical Art World

I’m very happy to share that this November, The Practical Art World surpassed 200,000 visits! Over the past year and a half, we have enjoyed your generous feedback, emails, comments, and questions. We love hearing that the articles posted here on the site have helped you as professional artists, so THANK YOU!

In honour of the first 200,000 visitors to The Practical Art World, we’ve compiled a list: Continue reading

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What is your Market Value? Strategies for Pricing Your Art

In addition to the creative value of artwork, it is also purchased and sold as a commodity. Art is collectible. Like any other collectible, certain factors determine its value within a market of purchasers and sellers.

To price your artwork within the frame of the established art market, and to exhibit your artwork in more venues and in public venues is the best way to gradually increase the market value of your work.

What determines art market value? Continue reading

Editioned Prints and Photographs: How Many, What Value?

I have been working on an article which contains advice and discussion about pricing artwork. I decided that editioned prints and photographs deserve their own post! Below is key information for artists who print and sell editioned artwork.

Limited Edition vs. Unlimited Edition Continue reading

Should you Include Prices on your Art Website?

There is thought to be a stigma around including prices on an artist’s website. But whether or not you should include prices on your website depends on what exactly you use your website for. There are of course no clear-cut rules; below are my suggestions for deciding what works best for your artistic career goals.

If you are a self-marketing artist, there are advantages to including prices on your website. If you are interested in selling your work directly to clients, art consultants, designers, etc, then clearly listing the availability and prices of your work makes it easier for potential buyers to decide whether they would be interested in investing in your work. This simply saves them emailing you to ask. I have heard of many self-marketing artists hesitating to list their prices, but if you are truly interested in selling your own work through your website, consider that many high-end commercial galleries clearly list prices on their labels. It does not diminish the artistic value of your work.

If you are setting up your website as an online portfolio with the intention of acquiring gallery representation, I would suggest that you not include prices on your website. A professional gallery will not necessarily care what you charge for your artwork, because Continue reading